Consciously Created


The new norm.

Our pursuit of striving for minimal excipients is what sets us apart. Just as the clean beauty movement revolutionised the category, we hope that our vision will spur innovation to set a new benchmark within the vitamin and supplement industry.

We have approached what we do differently from inception by questioning the use of coating agents, plastic packaging and animal-derived ingredients.

Striving for natural, our approach to excipients is simple — only use where it is absolutely essential to support the purpose of our products.

We stand by our core value to avoid using coating agents and tabletting aids, consciously focusing only on capsules, powders and liquids.


We take pride in the fact our products do not contain artificial flavours, artificial colours or any added animal ingredients.

As a result of continuously striving to break boundaries with our ingredient and development partners, we are among the few to offer plant-active, 100% vegan formulas with minimal excipients.

Read our sustainability actions and goals